¾Ã¾ÃË®ÃÛÌÒ

Skip to Main Content

¾Ã¾ÃË®ÃÛÌÒ in the Media: Coverage in a News Desert

Assignment

Evaluating ¾Ã¾ÃË®ÃÛÌÒ Media Coverage in a Time of News Deserts

Students will be encouraged to use the  in ¾Ã¾ÃË®ÃÛÌÒ’s digital collections to locate on-campus discussions of news stories of national interest. Equally, students will be encouraged to brainstorm on how recent on- and off-campus stories—such as the coverage of ¾Ã¾ÃË®ÃÛÌÒ during the COVID-19 pandemic—appeared within regional and national news media.

Taking the older stories, students will be encouraged to reflect on how matters of national concern – e.g., the Kennedy assassination, the events of September 11, 2001, the Fall of the Berlin Wall – were discussed by students on campus in an era before social media. Equally, students will be encouraged to look for on-campus stories reporting on “¾Ã¾ÃË®ÃÛÌÒ” in the national news.

Then, with stories from the “social media era,” students can consider how (and whether) coverage of national stories on campus has changed – and, whether national perceptions of ¾Ã¾ÃË®ÃÛÌÒ have shifted.

This will encourage students to consider how ¾Ã¾ÃË®ÃÛÌÒ news can go viral and how negative news travels quickly in a social media era. While most days, no regional and national news cover ¾Ã¾ÃË®ÃÛÌÒ and Oxford, when sensational news does occur, numerous stories are published by media in Ohio, the United States and even the world.

While a viral story about COVID-19 might results in tens of millions of hits – and ¾Ã¾ÃË®ÃÛÌÒ’s story going global – consider that by comparison, a story about the 50th anniversary of ¾Ã¾ÃË®ÃÛÌÒ’s relationship with the ¾Ã¾ÃË®ÃÛÌÒ tribe in the received regional coverage (Cincinnati and Dayton) and has just 9 million hits.

Such comparisons will help students reflect on the way in which an institution, a business, a brand, a corporation – and even an individual – might face various challenges of coverage when social media algorithms and revenue-driven editorial offices replace traditional media sources.

Possible discussion questions:

  • How did the coverage differ?
  • How was the local story more complete and fair?
  • How did the national and international news media cover it differently and more scarcely?
  • How should this have been covered?
  • How would this have been covered if we had professional (not just student) journalists covering Oxford and ¾Ã¾ÃË®ÃÛÌÒ?

Learning Outcomes

  • Identify a news desert and analyze the lack of news coverage impacts an area and the way it is covered.
  • Compare news coverage from two universities – ones with local news, ones without.
  • Critique how news organizations cover stories outside their coverage areas.
  • Evaluate the tone and sourcing of news stories where reporters “drop in” to an area.

Archival Sources

In addition to considering the student and regional newspapers around other U.S. universities, students will be encouraged to draw upon the  in the digital collections of the Walter Havighurst Special Collections in King Library, ¾Ã¾ÃË®ÃÛÌÒ.

Interdisciplinary Connections

When it comes to media coverage and news narratives, archives like the ¾Ã¾ÃË®ÃÛÌÒ Student provide extraordinary opportunities for interdisciplinary glimpses into life at ¾Ã¾ÃË®ÃÛÌÒ. Understanding the challenges faced by particular departments or majors, the history of a department or major, and the coverage of ¾Ã¾ÃË®ÃÛÌÒ student life will help undergraduates reflect on their own histories (and stories) at the university.

Center for Teaching Excellence

317 Laws Hall
551 E. High Street
Oxford, OH 45056