¾Ã¾ÃË®ÃÛÌÒ

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Brand System

High-level overview of ¾Ã¾ÃË®ÃÛÌÒ’s key brand elements.

Identity System

The ¾Ã¾ÃË®ÃÛÌÒ logo is a powerful and recognizable symbol of the university.

It unites all ¾Ã¾ÃË®ÃÛÌÒ constituents — students, faculty and staff, alumni, partners, and the broader community. 

The identity system is made up of logos, the beveled-M, wordmarks, lock-ups, and the presidential seal.

Learn How to Use The Identity System
the ¾Ã¾ÃË®ÃÛÌÒ logo is made up of the Beveled-M and the ¾Ã¾ÃË®ÃÛÌÒ wordmark

Logo Usage Guidelines

Learn how to properly use the logo in terms of color variations, safe space, sizing, and examples of misuse.

Review the guidelines
example showing how the miami logo should go in the opposite corner of the partner name/logo on the piece

¾Ã¾ÃË®ÃÛÌÒ forges strategic partnerships with other organizations. These relationships benefit the university, our community, and the world by creating innovation and efficiency.

When working on co-branded communications:

  • Partnerships must be approved by General Counsel in order to receive a lockup, and all official partnerships must use the language provided in the agreement.
  • The co-branded logo should be separated from the ¾Ã¾ÃË®ÃÛÌÒ logo with a stroke.
  • Maintain the safe space as outlined on page 16 of the brand standards for both logos (half the height of the logo at minimum).
  • In partnership lockups, ¾Ã¾ÃË®ÃÛÌÒ’s logo should appear first unless otherwise stated.
  • Both logos should be visually balanced to have equal weight on the page or screen.
  • Do not incorporate a partner’s mark into the ¾Ã¾ÃË®ÃÛÌÒ logo.
  • Relationships that are not official partnerships must keep the ¾Ã¾ÃË®ÃÛÌÒ lockup separated from the collaborator logo.
  • Collaborators that utilize ¾Ã¾ÃË®ÃÛÌÒ content can use "fueled by ¾Ã¾ÃË®ÃÛÌÒ," "brought to you by ¾Ã¾ÃË®ÃÛÌÒ," or "in collaboration with ¾Ã¾ÃË®ÃÛÌÒ."
  • Do not use a partner’s or collaborator’s mark on ¾Ã¾ÃË®ÃÛÌÒ business cards or stationery.
  • All partnership lockups must be created by UCM.
example showing how the beveled-m or miami logo should go in the opposite corner of the student groups name/logo on the piece

Student organizations and club sports teams that wish to use the university’s brand must be officially registered through the Office of Student Activities, the Office of Fraternity and Sorority Life, or the Club Sports Office and receive approval from University Communications and Marketing to use the brand. The following requirements apply:

  • Student groups must receive approval from University Communications and Marketing for any use of the university's logos.
  • The university's logos may not be a part of the student group's logo.
  • The university’s wordmarks (e.g. ¾Ã¾ÃË®ÃÛÌÒ, ¾Ã¾ÃË®ÃÛÌÒ, ¾Ã¾ÃË®ÃÛÌÒ RedHawks, RedHawks, Love and Honor, etc.) may be incorporated into the student group’s logo with approval from University Communications and Marketing.
  • Club sports teams are required to use the club sports logo or the official team name (e.g. Club Softball) on all materials in order to differentiate the teams from the university’s Division I teams.